American Football: The Streetwear Brand Reclaiming the name for footy in the U.S.

For years, the term “American football” has belonged to helmets, shoulder pads, and the NFL. But in 2024, a new streetwear brand out of Los Angeles is reclaiming the name—and rewriting the narrative of the world’s game in the U.S. American Football isn’t just about clothing; it’s a movement dedicated to solidifying football (aka soccer) as part of American identity, merging sport, streetwear, and culture in a way that’s never been done before.

And with the 2026 FIFA World Cup on the horizon, the timing couldn’t be more perfect.

The Vision Behind American Football

At its core, American Football is about identity. Soccer in the U.S. has always been on the come-up, but it’s still waiting for a defining cultural moment—something that truly reflects the experience of players, fans, and communities shaping the game every day.

That’s exactly why Kenny Mac, the CEO and Founder of American Football, launched the brand. Inspired by watching his son Axel evolve from a three-year-old kicking a ball in the backyard to a 13-year-old MLS Next goalkeeper, Mac had a front-row seat to the growing football culture in the U.S. But something was missing:

“Football in America is thriving, but it still lacks the recognition and cultural resonance it deserves.”

For years, Mac built brands, shaped narratives, and connected communities through fashion and sport. Now, he’s bringing that same energy to a brand that embodies the players, fans, and families who live and breathe the game every day.

Football in America is at a turning point.

• The 2026 FIFA World Cup is coming to the U.S., Canada, and Mexico, putting the global spotlight on the Concacaf region and American football culture like never before.

• Major League Soccer (MLS) continues to expand, with new clubs and record-breaking signings and more star power.

• Grassroots academies and local football hubs are thriving, creating the next generation of ballers who are changing what it means to be a footballer from America.

• The streets, the music, and the culture are finally embracing football as a lifestyle, not just a sport.

But despite all this momentum, there’s still no brand that fully captures the soul of football in America.

That’s where American Football comes in.

“Football in the U.S. is unique—it has its own rhythm, its own swagger. American Football was created to represent that.”

This brand is here to fill the cultural void—to bridge the gap between the sport’s global heritage and its undeniable future in the U.S. It’s not just about the game itself—it’s about the community, the passion, and the movement shaping football in America.

Where you can cop American Football’s First Drop

The debut collection from American Football is available now at: americanfootball.us and in-store at Union LA