CLUBELEVEN Debuts First Home Kit, Celebrating Six Years of Soccer Storytelling
CLUBELEVEN, the North American soccer brand and media platform known for its compelling storytelling, has unveiled its first-ever Home Kit to mark six years of celebrating soccer culture and creators across the region. This release represents a significant step for the brand as it expands from photography, writing, and video into the world of fashion.
“Our goal was to create a statement jersey that honors who we are and reflects the design elements we’ve loved while covering soccer at every level,” said CLUBELEVEN Lead Community Manager Kyros Morales. “It’s a representation of our identity and another way to bring our creativity beyond the screen.”
The Home Kit’s design pays homage to CLUBELEVEN’s origins with bold, wide stripes in Prussian Blue, accented by lighter shades reminiscent of the brand’s original palette. Up close, intricate patterns make the jersey a true statement piece, while classic details evoke the nostalgia of iconic ’90s kits. A thick knitted collar, buttons, prominent sleeve stripes, and ribbed cuffs add a retro flair, while the jersey’s standout features — a felt chest patch, high-density printed “Soccer Dancers” icon, and embroidered logo — showcase an artistic blend of design techniques.
Created in collaboration with BC Studio, the jersey took over a year to perfect. “Every detail reflects the care and attention we put into all our storytelling,” said CLUBELEVEN Co-Founder Gabriel Bayona Sapag. “This is just the beginning for us in the jersey space.”
To launch the Home Kit, CLUBELEVEN brought together 20 creatives from across the country for a collaborative photoshoot, underscoring their commitment to fostering creativity within the soccer community.
The CLUBELEVEN Home Kit is now available online at clubeleven.com/shop.
