Style
Ronnie Fieg Spent a Year With Messi. Here's What They Built.
Kith, adidas Football, and Lionel Messi are set to a drop a 60-plus piece collection on May 29, built over a year between Ronnie Fieg and Messi ahead of the 2026 World Cup.
News
From Watamula to the World Cup, Curaçao Unveils Its Adidas Home Kit
Curaçao unveils its adidas home kit for the 2026 World Cup.
adidas
adidas Lets Mexico, Curaçao, and Jamaica Tell Bigger Stories Through 2026 Away Shirts
adidas has unveiled its 2026 World Cup away kits, bringing the Trefoil back to the tournament for the first time in 36 years. Mexico, Curaçao, and Jamaica stand out with shirts rooted in culture, place, and identity.
Events
BTS: Black Star Soccer's Next-Wave Showcase
The players were preparing to take the field. It was the third day of, what was for many of them, an opportunity to show their skills and talents to women's soccer coaches around the US. More specifically, an opportunity to play and connect with some of the best
The Beautiful Game
Sekou Thornell: Atlanta's Soccer and Culture Connect
Events
GOALZ’ Nations League Watch Party: A Celebration Of Soccer, Music, And Fashion
You know what makes a damn perfect combination? Soccer, music, and fashion. Last Thursday, Beautiful Game Presents did a kickoff of GOALZ that was hosted by The Marlay House in collaboration with Soccer in the Streets, The Beautiful Game Project, Adidas, and Forty-One Magazine. It was a kickoff for a
Kit Stories
Kit Stories: How Atlanta Influences Everything Created the Infamous 404 Kit for Atlanta United
Atlanta United’s 404 Kit wasn’t just another jersey—it was a cultural moment. In this episode of Kit Stories, we sit down with Tory Edwards and Bem Joiner, two-thirds of the Atlanta-focused agency Atlanta Influences Everything, to break down how they designed one of the most polarizing kits
Featured
This Thing of Ours: How Black Star is Highlighting America's Black Soccer Talent
Kits
Columbus Crew Drops Goosebumps Kit for 2025 season
Columbus Crew just raised the bar for creative kits with their latest drop—the Goosebumps Kit. Inspired by legendary author R.L. Stine, who put fear in a whole generation with his Goosebumps books, this jersey is a fusion of soccer, storytelling, and literary heritage. A Kit That Literally Glows
Fashion
Lily Yohannes' fits don't miss!
On the Pitch
Pitchside: Atlanta United v Montreal CF
Fashion