The Washington Spirit announce Domo Wells as its first Creative Director
The Washington Spirit is pleased to announce Domo Wells as the team’s first Creative Director and Designer. The DMV native will usher in a new era of culture and creativity for the NWSL franchise.
“We are excited to welcome Domo to the Spirit family. Her creativity, passion, and roots in the DMV will lift our brand,” said Theresa McDonnell Spirit COO. “Her original designs will give our fans exciting new ways to show their team pride.”
Wells will lead the design direction for the team’s merchandise, beginning with exciting improvements to the Spirit’s core collection and a limited edition Cherry Blossom capsule that will be released in stadium on March 23rd and later online.
Wells expressed her excitement about joining the Washington Spirit, stating, “I’m honored to support such a dynamic organization led by such powerful women on and off the field. I’m looking forward to sharing my love for design with this team and my hometown.”
Domo, the former Editorial Lead of Black Music and Culture at Spotify, was instrumental in developing the Frequency franchise and conceptualizing the company’s inaugural fashion event. She now leads Dead Dirt, her brand and creative firm, and will contribute a new and intersectional perspective to the Washington Spirit. She promises to inject the club’s identity with the same daring and creativity that she brought to Dead Dirt.
