Major league Soccer and Beats By Dr. Dre announce new global partnership
Major League Soccer (MLS) and Beats by Dr. Dre (Beats), the legendary audio brand, today announced a global partnership that will make Beats the official consumer audio goods partner of MLS.
As part of the multi-year partnership, MLS clubs will get special Beats headphones designed just for the teams. For 2024, Beats has chosen eight clubs to make special headphones for: Atlanta United, Columbus Crew, Inter Miami, LAFC, Nashville SC, NYCFC, St. Louis CITY SC, and Toronto FC, with more to come during the collaboration. MLS players will also be included in Beats’ brand marketing efforts, which will be promoted across both Beats and MLS platforms. The agreement will emphasize the unusual convergence of music and sports, with players able to use Beats headphones and earbuds on the field before and after games.
“For more than a decade, Beats headphones have been chosen by the world’s top athletes to help them get game ready and heighten their focus, while also allowing them to show off their style and personality,” said Chris Thorne, Beats’ CMO. “We are extremely excited to join forces with the MLS, one of the fastest growing and most dynamic sports leagues in the world. Beats will be working closely with the MLS clubs and top players to deliver amazing experiences throughout the upcoming season.”
“Major League Soccer is proud to partner with Beats, a global culture driver, during this period of growth for our League and our sport in North America,” said Camilo Durana, MLS EVP Apple Partnership, Properties and Events. “Music inspires our players, our supporters, and our communities. We’re excited to work alongside Beats and its premium products to strengthen the connection between sound, expression, and the world’s game.”
