Atlanta United FC drop “The Resurgens Kit” as 2024 community kit

Multi-hyphenate Creative, Forty-One Co-founder

Atlanta United FC today announced The Resurgens Kit, its new Community Kit (secondary), which will be worn throughout the 2024 and 2025 Major League Soccer seasons. The Resurgens Kit, named after Atlanta’s slogan, draws inspiration from the city’s history and incorporates design elements from the seal and flag.

Atlanta’s story.
Your story.
𝘖𝘶𝘳 story.

Introducing the Resurgens Kit. pic.twitter.com/WqBLAp0DWk
— Atlanta United FC (@ATLUTD) February 18, 2024

“We are proud to present The Resurgens Kit to our supporters and the city of Atlanta” said Garth Lagerwey, Atlanta United President and CEO. “Our approach with Community Kits has always been to create something that identifies with the city and reaffirms our connection with the people in it, and we believe The Resurgens Kit is the strongest example of that ambition. The design is uniquely Atlanta, and we’re excited for our players, supporters and everyone with a connection to the city to wear it with a strong sense of civic pride.”

The Resurgens Kit features a light blue base with a Phoenix motif framing the center. The legendary bird, which also appears on the city seal, represents Atlanta’s history of rebuilding and recreating itself. The kit has dark blue accents with yellow trim, which match the colors on the city’s official flag. The color blue symbolizes Atlanta’s regeneration and rejuvenation, whilst yellow signifies the city’s vivid history and identity. The city of Atlanta’s crest is displayed on the back under the collar, with the title Resurgens and the years 1847 and 1865, the years the city was formed and rebuilt from ashes, respectively.