NEW BALANCE FURON 3.0 LAUNCH: LONDON

Last week we were out in London for the New Balance Football Furon 3.0 and Visaro boot launch. The exciting event took place in East London and we had the opportunity to connect with the players who wear the boots, chat with the product team who created them and put them to the test in a variety of challenges.

The latest version of the Furon is highlighted by their latest innovation in boot design. We caught up with Rob Sheldon, Global Head of Product of New Balance Football, to get insight into the design and development process. Sheldon says. ” We always focus on three major things: Speed, Accuracy and Acceleration.” Having this at the core they work closely with the players for input and gather player data. The result is a lightweight TPU/Polyester engineered mesh upper. “When talking about devastating the defense, we really bring it back to data to design and engineer the product.” Sheldon further adds. The Furon 3.0 encompasses a “Fantom Fit” which is specific fused areas on the boot upper for added durability, structure and overall support around the foot without the need for additional material and stiches. Even the boots foam inserts have been tailored to enhance in-boot traction and cushioning with its REVlite foam insert. 

So what do the players have to say? We asked Kevin Mirallas about the new Furon 3.0 model, “Its so different from the 2.0. More comfortable, the material is much different, lighter… A great boot.” Having the boots in our hand and testing on pitch, we can’t deny.

Also showcased at the event was the latest colorway of the New Balance Visaro 2.0 boot. We spoke with Yohan Cabaye who’s wearing the new Energy Lime/Black/Alpha Pink colorway to get his thoughts on this model and the new color. With the boot designed to dictate the play, Cabaye adds, “Details are really important for me. The upper material on the Visaro helps with my pass and shots – and overall control.”

With these two boots, players have an optimal opportunity to tailor their football footwear to their style of play.