Overtime, the leading brand for next-generation fans, announced today that Overtime FC, the company’s soccer arm, will launch its first merchandise collection. Leading this groundbreaking debut is an apparel collaboration with heritage sportswear brand Kappa, with Klarna, the AI-powered global payments network and shopping assistant, serving as the exclusive jersey sponsor.
This one-of-a-kind collaboration exemplifies Overtime FC’s ability to combine sports, culture, and fan engagement by releasing a full performance kit without being a soccer club, demonstrating how digital communities can transcend traditional boundaries to drive commerce.
On Saturday, August 10th, the product will make its debut in downtown NYC with Bowery Premier, a highly competitive seven-a-side league based in Manhattan, as they host their first-ever All-Star Game, complete with the inaugural Overtime FC x Kappa collection and set against the backdrop of the Manhattan Bridge.
Overtime FC: Grow the Game, One Product at a Time
Overtime has always been at the forefront of innovation in sports media, capturing the attention of a massive and engaged Gen Z and Millennial audience. Not only does this Overtime FC merchandise launch diversify the Overtime brand across different sports and categories, but it also speaks to the growth of soccer in America. The convergence of soccer and fashion is prominent as ever, and next generation soccer fans rely upon brands like Overtime to redefine the game through engaging content as well as ongoing product drops and collaborations.
Kappa: From 1969 to Modern Day Sportswear
Designed in partnership with Kappa, the Overtime FC kit is not just sportswear but a statement look that reflects the dynamic makeup of Overtime’s community. Featuring the iconic Kappa ‘Omini’ logo – silhouettes of a man and a woman sitting back-to-back – the collection is also a nod to the values of the game: equality, unity and mutual respect. The brand, founded in 1969, has been a soccer industry staple over the years, and today continues to bring football shirt excellence to market while resonating with younger fans through consistent cutting-edge design and premium collaborations.
Klarna: A Jersey Sponsorship for the Digital Age
Klarna, the AI powered global payments network and shopping assistant, is proud to be the exclusive and coveted front-of-shirt sponsor, bringing even further authenticity to Overtime FC as a leading soccer ‘club’ without having an actual team. This move reinforces Klarna’s commitment to connecting with younger, digital-savvy consumers who value convenience, accessibility and style. Furthermore, Overtime FC will make this product drop widely accessible using Klarna’s “buy now, pay later” platform to ensure a gratifying and seamless shopping experience for all fans.
