Austin FC releases “The Armadillo Kit” as new secondary option for 2024 Season
Austin FC has released “The Armadillo kit” which honors Armadillo World Headquarters (AWHQ), a historic and internationally recognized performance venue that thrived from 1970 until 1980. AWHQ, located at 525 ½ Barton Springs Road, has been credited as a cultivator of Austin’s innovative, dynamic, and “all ways welcome” ethos, earning Austin the famous label of “The Live Music Capital of the World”. Famous musicians who have performed at AWHQ include Willie Nelson, Bruce Springsteen, Waylon Jennings, Ray Charles, Stevie Ray Vaughn, ZZ Top, Frank Zappa, members of the Grateful Dead, and The Ramones, among others.
“The spirit of the ‘Dillo is still alive today,” said Austin FC Minister of Culture, Matthew McConaughey. “The music, the party, the creativity, and the belief in Austin as a place where all walks of life come together to celebrate community. It’s a uniquely-Austin experience, and that spirit that was created at the ‘Dillo is alive and well at Q2 Stadium on an Austin FC matchday.”
The Armadillo Kit features a new shade of Verde set against a cream-colored base, with an image of an armadillo on the jock tag, and Armadillo World Headquarters’ original address of 525 1/2 Barton Springs Road on the back of the neckline.
The shirt also includes the intertwined oaks seen in the Club’s initial crest, indicating a focus on oak imagery that has not previously been seen on an Austin FC jersey. The new kit is completed with the Club’s front-of-jersey sponsor YETI, another renowned local Austin business whose downtown Austin flagship store is a block away from the original Armadillo World Headquarters, and sleeve sponsor Netspend.
The club launched the new kit by throwing an exclusive party at ACL Live for season ticket holders.
The Armadillo Kit is available now at the Verde Store at Q2 Stadium, the Verde Store on Congress, and online at World Soccer Shop.
