Puma and LA Streetwear brand Pleasures link up for AC Milan fourth kit
Global sports brand PUMA, in collaboration with AC Milan and Los Angeles streetwear pioneer PLEASURES, has unveiled the 23/24 AC Milan Fourth Kit. The new kit includes two variations that combine the LA streetwear brand’s punk, metal, and grunge roots with the intricate elegance of Milan’s gothic architectural design.Let us celebrate the accomplishments, strength, and determination of female athletes everywhere.
The AC MILAN x PLEASURES collaboration combines street-smart and match-ready elements, with the kit available in two contrasting shadowy colorways that represent the transition from dusk to dawn (black and pristine), allowing fans to embody the AC Milan spirit from day to night and across continents from Milan to Los Angeles.
Reflecting the ever-changing Milanese lifestyle, the kit’s design interplays with the city’s famous phases of the day — the tranquil dusk and the stirring dawn — and is encapsulated in the Fourth Kit campaign theme, “Out of the Shadows”. The colorways not only represent the various times of day in Milan, but they also link with the global following, who embrace the Rossonero way of life wherever they go. Both variants of the Fourth Kit include reflective logos, which is a first for AC Milan.
For the first time in the Club’s history, the two distinct iterations of the Fourth Kit will be used in separate games. In the Home match against Napoli, on February 11th, the players will don the black version, while the goalkeeper will sport the pristine version, creating a visually stunning contrast on the pitch. In the Away game against Monza, on February 18th, this dynamic will be reversed. The ground-breaking design and innovative concept extend to AC Milan’s women’s team, who will proudly wear the Fourth Kit in the Derby against Inter on 17 February.
The PUMA x AC Milan x PLEASURES Fourth kit will be available at PUMA stores, on PUMA.com and in all AC Milan Official Stores, on store.milan.com and at select retailers globally from February 8th.
